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Marketing & Insights Program

Marketing & Leadership Coaching

Marketing Consulting

Kristy Ackermen

1 Dec

Written By Shannon Forster

Area Marketing Coordinator - Redcape Hotel Group

Shannon Forster

Jasmine Cummings

Benita Thistlethwayte

Hospitality Marketing Consultant

Want to avoid those costly mistakes?

To stand out, get undivided attention, and become memorable (for all the right reasons!) in your market?

If so, the first step is in recognising those costly marketing mistakes you may be making... curious how? Download the full 10 Marketing Mistakes to Avoid as a Hospitality Leader to find out!

Marketing by

Surge & Co. only sends out the good stuff, no spam and no sharing your details with anyone else! If you don’t want to hear from me anymore, just say the word and I’ll be gone!

A loyal customer will do more than just buy your products...

They’ll actively promote you.

How are you earning your customers loyalty?

Share below!

P.S if you are seeking support with your customer experience, we cover this and so much mo

Does your branding make people swipe left or right?!

Whilst your marketing is the effort of asking someone on a date,

It’s your branding that ultimately determines their answer.

It’s ok to be a little lost in the world of marketing v b

Ohh hey there 👋 It’s been a minute!

With some new faces around here, I thought I’d take the opportunity to reintroduce myself.

Plus, I’ve been a bit MIA! 🤪

So I’m Shannon, the face behind Surge & Co. and who am I whe

Let’s be honest for a moment..

On a scale from 1 -10 how well do you know your customers?

I know you want more people through your doors, but not just any kind people..

The kind of people that return time and time again.

✨ The loyal kind of

Four years ago, I heard a saying that’s always stuck.

Great ideas only come from sifting through a pile of ordinary ones.

Whilst I’ve always seen the merit in this statement, I also challenge it.

If we dispose of every ordinary idea

It doesn’t have to be as hard you as think..

I know you are eager to attract a stream of loyal customers.

You are passionate about what you do, and who you serve
With the expertise and experience in your field to back it up.

But the problem

Want raving fans as customers? 🙋&zwj;♀️

The ones that tell their friends and colleagues about you..

The ones that leave those amazing reviews..

You can. If you stop focusing on the transaction 🙅&zwj;♀️

See the problem is when we focus only

The meaning behind the name ✨

Starting my career in the corporate world, I always had a niggling curiosity to run my own business helping others.

Feeling it was out of reach, I remained put in my corporate marketing gigs.

Challenging, yet comforta

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