Marketing & Insights Program
A methodology designed to help hospitality leaders solidify three crucial pillars to stand out, drive more traffic, and build loyalty.
I know you’re a passionate hospitality leader ready to attract a stream of loyal customers, but you aren’t sure how to connect with your ideal audience.
You want to be recognised as a top leader in your market, but you don’t feel confident in your marketing message.
The problem is, even though you’re constantly trying new ways to attract and engage with your customers, and have even hired help in the past, you’re still struggling to see tangible results.
And all of this makes you feel frustrated, overwhelmed, and worse, unnoticed
Here’s the thing…
I believe your marketing shouldn’t be stopping you from attracting those loyal customers you are committed to serving.
When the vision is clear,
the strategy is easy.
This program is for passionate hospitality leaders ready to step up in their marketing and attract a stream of loyal customers to be recognised as the go-to in their market.
It’s as simple as…
First, you’ll clarify your brand value and positioning by getting crystal clear on your bigger vision, who your high-value customers are, and a compelling message to call forth the right people. This step alone will help you start driving more traffic through your door.
Next, you’ll elevate your channels and experience by creating a strategic & implementable plan that speaks directly to your ideal customers, builds massive likeability, and gets them excited to choose you each time.
Lastly, you’ll focus on accelerating your loyalty and metrics by leveraging data. I’ll help you see which marketing metrics matter (and how the rest of them is a waste of time). You’ll work on all things increasing brand loyalty and conversions, so you can finally grow your business at a sustainable pace.
“A purposeful brand is one that promises to deliver something greater to many. It’s human-centered, socially-responsible and holds a big vision.”
What do you get?
Combining a decade of marketing experience in the hospitality world with my tertiary, and top industry-recognised qualifications into one impactful method.
Clear knowledge of where you’re going and what you want to achieve in your marketing efforts for your hospitality business.
A proven process to create a compelling brand that allows you to stand out in the noise.
A strategic, results-driven, and implementable marketing plan that drives more traffic.
An end-to-end customer journey mapping tool to help you WOW your customers and members
A communication roadmap to know exactly what to say in your marketing content.
An insights framework to analysis data and then use it to surge profits
Plus more..
I know you’re ready to take your business to the next level with a marketing plan that attracts and retains more customers - month after month, year after year.
FAQ’s
+ Who is the Hospitality Marketing & Insights Program for?
- You’re a business leader in Clubs or Hotels who is eager to create a compelling marketing message that attracts and retains customers.
- You’re ready to go all in on implementing marketing strategies that help you achieve your business goals.
- You want advice from an expert with direct experience in the hospitality world who understands the intricacies and complexities of this market.
- You want a step-by-step UNIQUE approach to help you become a STAND-OUT brand, not a cookie cutter approach that everyone has.
- You’re new to leading your team or department and not sure exactly how to put all the pieces together efficiently and effectively.
+ Who is the Hospitality Marketing & Insights Program NOT for?
- You’re wanting someone to do all the work for you and not willing to put in the required effort.
- You tend to blame others for lack of results instead of being willing to take responsibility and analyse why things aren't working.
- You’re not willing to set aside time to go through the modules and implement the revenue generating activities that are going to move your business.
- You do not have a motivated team, are complacent and coming from a victim mentality, waiting for someone to save them.
- Looking for the easiest, cheapest and quickest way to get somewhere fast (but not far).
+ What makes your program different than others?
A unique industry like hospitality requires a unique marketing approach and here’s what makes The Hospitality Marketing & Insights Program different:
- Tailored to Hospitality – There’s no other program out there that offers this kind of relevant marketing support.
- Intimate Coaching Experience – You get direct access to me and over a decade of marketing experience. Meaning? No space for fluff or bookish knowledge. Just focused action.
- Step-by-Step Process – The method I teach helps you easily implement everything and get to the outcome you desire without wasting any time or money.
- Mindset and Leadership Guidance – You’ll polish your leadership skills through experienced mentoring and mindset direction.
- Clear Timelines – You’ll never feel like you don’t know what to expect or what’s next. Instead, you’ll know from the start what the entire process looks like and the milestones to achieve.
+ Why type of content is provided?
The program is packed with value across three Pillars to ensure you walk away with the knowledge to drive your business forward. Within each Module you’ll have access to a video, dedicated guides, workbooks and templates to help you elevate your marketing message and know how to stand out from the crowd. There’s also bonus resources to keep you up to date of industry changes and to understand your leadership style.
+ What’s the time investment?
This is completely up to you; however, each module has been designed with you and your time in mind. The intention is to help you create results with less time and less running around so each Module has a short (but impactful) video so you can watch it at any time, plus guides to help you cut out the white noise and focus on what matters. Plus, you’ll have access to me regularly to help answer questions and create results.
+ What type of results can I expect at the end?
- Clear knowledge of where you’re going and what you want to achieve in your marketing efforts for your hospitality business.
- A compelling brand that connects and resonates with your ideal customers for them to choose you over your competition.
- A strategic marketing plan unique to your business, your customers and your goals that uses aligned marketing channels for the best results.
- An enhanced customer experience with a tailored end-to-end customer journey map highlighting your brand touch points and your opportunities.
- An impactful communication plan that targets stakeholders aligned with your long-term goals.
- An insights framework that allows you to dig deep into what’s working, what’s not and how you can leverage data to drive consistent loyalty and profit.